“An imperative need has arisen to have a Tamil/English TV channel to fulfill a social and spiritual role in the transformation of India to a mature nation of the 21st century – to live up to the dreams of Sri Ramakrishna, Swami Vivekananda, Ramalinga Adigal, Sri Aurobindo, and other leaders of the Indian Renaissance”.
With this objective of creating a value-based TV Channel – for healthy entertainment, spiritual awakening and well informed social awareness – Krishnaswamy Associates Media Renaissance (KAMR) has been founded as a Not-For-Profit initiative registered under Section 25 of the Indian Companies Act (which is comparable to the formation of a Public Charitable Trust). The Government of India has given permission to KAMR to operate its KRISHNA-TV by up-linking to a Satellite.